T Talks is a brand new info series that will discuss jobs in and around the modern fashion/beauty Communications industry. In this digital age, public relations and social media are the PB&J of communication efforts. TAYJERS blog talks a lot about the PR side of the Canadian fashion/beauty industry but social media is equally as important. Be well-rounded! This article focuses on Social Media Coordinators. How to manage social media accounts, how to develop a strong strategy and what to do before you submit your resume for that dream position.