• Q&A with Beauty Editor of ELLE Canada

    Read interview with Victoria DiPlacido, associate beauty editor at ELLE Canada on her career, celebrity encounters and more!

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  • T Talks: Social Media Coordinator

    T Talks is a brand new info series that will discuss jobs in and around the modern fashion/beauty Communications industry. In this digital age, public relations and social media are the PB&J of communication efforts. TAYJERS blog talks a lot about the PR side of the Canadian fashion/beauty industry but social media is equally as important. Be well-rounded! This article focuses on Social Media Coordinators. How to manage social media accounts, how to develop a strong strategy and what to do before you submit your resume for that dream position.

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  • How to Network in the Beauty Industry

    Much like its fashion counterpart, breaking into the beauty industry is no walk in the park. To be successful in any field you need passion, drive and most importantly, a strong work ethic. Get your foot in the door by building lasting relationships — start networking 24/7! If you want to be on the retail level, write for an editorial magazine, or work at the head office in PR, social media or marketing, this article is for you. Here are the best tips on how to network in the beauty or fashion industry.

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  • Where to Find Inspiration

    Working in a creative field such as fashion/beauty PR can momentarily drain you of your natural creative ability. Finding inspiration that actually makes you want to get up and do something is few and far between. Sure, I can watch a really touching and heartfelt viral video about how the minutes in my life are being wasted redacted into jelly beans but that’s not making me jump out of bed. What I find drives me to make real change is seeing the success of my peers. Young people who are really grinding in their fields and making upward moves. Whether that’s leveraging their photography skills, blogging, working…

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  • On The Prowl Pt. 2

    Catch up here: OTP stands for On The Prowl. Almost every PR hopeful (or is it just me?) arrives at the point in their job search when they begin to lose hope. The bright light at the end of the tunnel becomes a distant, fading glimmer and you start to wonder if your 30K+ Communications degree was really worth it. Being OTP is not just a 2-week deal — it can take months of searching, interviews and heaps of rejection until you land the job of your dreams. Don’t give up yet! I’ve compiled a few more tips to keep you going when you find yourself…

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  • The Year of Skin

    I dub 2017 the Year of Skin. Whether it’s the trends seen in backstage close-ups or from beauty bloggers and YouTubers, clear skin is poking through the layers and layers and layers of typical medium-coverage foundation. A fresh, juicy complexion filtered with a touch of makeup is going to take over this year. You can quote me on this!

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