Step by Step: Start your own fashion or beauty blog

August 8, 2019Tayjers

You’ve undoubtedly considered starting your own blog, so what’s stopping you?

For any Communications or Marketing pro, a blog should be akin to a visual resume that features your absolute best content. Specific subject matter aside, a blog is a personal platform to show off an ever-evolving style of content creation, whether that’s writing, photography, style, etc etc etc. Give your audience an insight to your overall ~aesthetic~. Running your own blog also helps sharpen and develop critical skills you’ll need in the job market.

Read on below for tips on how to get your blog started ASAP.

1. Google the Title of This Article

Seriously. Google is your BFF when it comes to learning just about anything! Scan through the articles you come across until you have a general idea of what creating a blog actually entails. Also, try a variety of search queries like “how my fashion blog changed my life” or “why I stopped blogging”. Both positive and negative point of views will give you a clear understanding of what you’re stepping in to. Then you can decide if blogging is worth pursuing.

2. What Do You Have to Share?

In order to stand out from the sea of beauty/fashion/lifestyle blogs out there, find your voice, audience and what sets you apart from everyone else. The fashion and beauty scene is saturated. That shouldn’t be a deterrent – everyone brings something unique to the table! What is it about your face mask addiction, constantly dyeing your hair, product launch reviews, dupes, cost comparisons, etc., that you need to share? That you’re niche. It’s what people will eventually come to recognize your site for. The earlier you pin your niche down, the better.

3. Set Yourself Up

You’ve done a little market research, you know what you want to say, now it’s time to get online. Owning your site will make it easier to monetize in the future (and rake in extra revenue). Although it may seem complicated, it’s pretty straightforward to get a host provider, think of a catchy domain name, install WordPress and choose a theme and get to posting.

If you’ve read this far you must be REALLY interested in starting your blog.  I can help you get started – contact me.

4. Create Good Content

Focus on consistent quality over mediocre quantity. Balance eye-catching images with thoughtful and useful text. Whether you plan on showcasing #ootd looks, liquid lipstick swatches, nail designs, etc., get the best quality pictures that are available to you. That may mean your iPhone camera in natural light or a high-performance DSLR with studio lighting. Everyone starts somewhere!

5. Measure Success

Let’s talk data. You can post the most amazing content the internet has ever known but if no one sees it, what’s the point? Measure the success of your posts by using analytic tools that come free with your website host provider. Frequently reviewing your blog’s traffic and performance allows you to monitor and track your average site views, clicks and engagement rates. The insights you can pull from this data are limitless — it’s up to you to use them!

6. You Saw This One Coming

Network. As a new blogger on the scene, it’s important to connect with and show support for other bloggers around you. Genuine engagement is appreciated and doesn’t go unnoticed! Make it a point to attend a few blogger meet ups in order to get your name out there. For more tips on networking, read up on How to Network in the Beauty Industry.

7. Don’t Stop

Blogging (consistently, to see actual growth) isn’t easy. It takes up a lot of creative juice, energy and antisocial time in work mode to get your baby off the ground. The key here is to not give up. With these tips in your arsenal, you’re bound to be running your very own successful blog in no time.

Are there any tips and tricks that we missed? Leave your blog name below and share your know-how in the comments! Talk soon,

TAYJERS | Personal style

Comments (1)

  • Taneisha

    August 9, 2019 at 11:23 am

    This was a great post! Looking forward to the next one.

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